KAM overseeing brand performance for live commerce platforms in SEA, focusing on Shopee & TikTok trends for impactful content strategies.
Responsibilities
Oversee brand performance, driving success through effective commercial and content strategies, and leveraging new trends and tools
Manage Brand Performance: Oversee the end-to-end performance of assigned brands, focusing on achieving revenue, awareness, and other key goals through effective promotions and content strategies
Operational Management: Oversee all aspects of live commerce operations, including planning, scheduling, execution, and post-event analysis
Content Strategy and Execution: Work with internal Live Commerce team to develop a content calendar, brainstorm innovative content ideas, and continuously refine strategies based on platform trends and key learnings
Strategic Guidance: Provide expert recommendations on strategies, promotions, and content ideas to enhance brand performance on Live Commerce
Build Relationships: Act as the main point of contact for brands and platforms, fostering strong relationships with stakeholders, affiliate partners, and influencers
Collaborate Internally: Work with internal teams like Live Commerce, Commercial, and Performance Marketing to ensure aligned strategies and smooth campaign execution
Coordinate with Platforms: Align with platform counterparts on promotional strategies and leverage unique opportunities
Support Brand Onboarding and Growth: Assist in the onboarding process for new brands and contribute to their growth plans
Ensure Account Retention: Partner with leadership to maintain and grow existing accounts
Requirements
University degree
At least 3 years of relevant experience in ecommerce, preferably with platforms like Lazada, Shopee, TikTok, Tokopedia, other enablers, or with brands and distributors
1 year of experience in live commerce, such as livestreaming or short video formats, is highly desirable
Strong commercial mindset, adaptable, collaborative, and thrives in a fast-paced startup environment
Passionate in live commerce trends - you are in the know of what is relevant and what compelling content looks like
Strong interpersonal, communication, listening and negotiation skills
Ability to develop a brand ecommerce strategy and translate this into annual & monthly activation plans
Eager to learn with continuous growth and improvement mindset - able to work closely with the brand to A/B test different approaches to live commerce to build success stories and drive long term improvement
Experience in developing digital / ecommerce campaign plans
Strong analytical skills for data interpretation and performance enhancement
Project management experience
Proficiency in Excel and PowerPoint
Fluent in English (writing and communicating skills)
Territory Manager at Comfort Medical responsible for territory sales objectives and cultivating key business partnerships. Driving market share and sales growth through effective selling strategies and customer engagement.
Account Manager responsible for customer relations and account management at AT&S, a leading global manufacturer of IC substrates and PCBs. Focus on optimizing client accounts and generating new business opportunities.
PR Coordinator at Sundae Creative, specializing in integrated communications and influencer marketing. Collaborating with teams to craft pitches and manage client PR strategies in a fast - paced environment.
Key Account Manager managing Fragrance Consumer Products in Egypt and Libya. Develop relationships with strategic customers while driving business growth and market share.
Account Manager responsible for fragrance strategy and development for P&G in Shanghai. Building stakeholder relationships and leading innovation in the fragrance category.
Account Manager managing and developing client relationships in the cybersecurity sector. Responsible for sales management and optimizing customer satisfaction through various cybersecurity services.
Account Manager handling outbound sales for SMB clients in the high tech industry. Achieving sales targets and building client relationships in a hybrid working environment.
Account Manager securing new Cloud customer wins in a Hybrid role. Collaborating with teams to maximize sales opportunities while working in the tech industry.