Hybrid Marketing Manager – Product & Growth

at Trial Library

• Job title: Marketing Manager – Product & Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $145,000 - $155,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Marketing Manager responsible for product marketing and growth strategies at an AI healthcare startup. Focused on improving health equity in cancer care and expanding access to clinical trials.

Responsibilities

• Own how Trial Library shows up in the market — what we say, to whom, and why it lands.
• Develop and maintain positioning and messaging frameworks for Trial Library's AI platform, tailored to distinct audiences: community oncology sites, patients, and industry/pharma partners
• Translate complex product capabilities and clinical outcomes data into clear, compelling narratives that resonate with healthcare decision-makers
• Lead go-to-market planning for new product launches and feature releases — coordinating across product, partnerships, and design to ensure aligned, timely execution
• Build competitive intelligence capabilities: monitor the clinical trial enrollment landscape, track how competitors position themselves, and continuously sharpen Trial Library's differentiation
• Develop ROI and outcomes storytelling for customer-facing materials, case studies, and investor narratives
• Create and maintain sales enablement materials — one-pagers, pitch decks, objection-handling guides, and battlecards — that empower the Provider Partnerships team to communicate Trial Library's value confidently and consistently
• Drive awareness, demand, and platform adoption across our target audiences in community oncology.
• Own lead generation strategy and execution across multiple channels — digital campaigns, email nurture programs, LinkedIn, and event marketing — with a focus on measurable outcomes
• Build and optimize multi-channel campaigns that move prospects through the funnel, from awareness to activated partnership
• Manage our Trial Library Network Digest newsletter and social content program to position Trial Library as a trusted, knowledgeable partner in community oncology
• Develop audience segmentation and lifecycle marketing strategies that nurture prospects and retain existing partners
• Track, report, and optimize marketing performance using data — set KPIs, analyze channel activity, and make clear recommendations on where to invest and where to cut
• Establish Trial Library as a credible, visible, and trusted brand in the clinical trial and oncology ecosystem.
• Manage end-to-end conference and event strategy — identify the right opportunities, coordinate logistics and vendors, create event materials with our design team, execute on-site presence, and systematically follow up with leads post-event
• Support virtual events including webinars and lunch-and-learns with community oncology sites and industry partners
• Produce thought leadership content — articles, implementation guides, and case studies — that builds credibility with healthcare audiences and drives inbound interest
• Maintain a consistent brand voice and visual identity across all channels, in close collaboration with our design team
• Build scalable marketing systems and processes — content libraries, campaign templates, tracking frameworks — that grow with the company

Requirements

• 4+ years of experience in healthcare marketing — life sciences, health tech, payer, or provider-facing — with a clear track record of both strategy and execution
• Demonstrated product marketing experience: you've owned messaging frameworks, built positioning for complex products, and created materials that actually moved deals forward
• Strong storytelling skills with a portfolio showing your ability to translate technical or clinical concepts into compelling narratives for non-technical audiences
• Proven lead generation experience across multiple channels, with measurable results you can speak to
• Experience managing conference and event marketing end-to-end: planning, vendor coordination, on-site execution, and post-event follow-up
• Self-starter who thrives without a playbook — you identify what needs to happen and make it happen
• Excellent project management, communication, and analytical skills
• Working knowledge of marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Mailchimp, or similar)
• Bachelor's degree in business, marketing, communications, or related field