Hybrid Manager, Decision Science – Digital Marketing Analytics

at Travelers

• Job title: Manager, Decision Science – Digital Marketing Analytics
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $109,300 - $180,200 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Hartford, United States

About the role

• Manager of Decision Science handling digital marketing analytics and enhancing SEO-driven content strategies for Travelers. Collaborating with various teams to maximize audience engagement and business growth.

Responsibilities

• Leverage Google Analytics 4 and related tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of paid amplification.
• Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization) KPIs and analytics to the mix.
• Develop a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices.
• Develop a strong command of internal data sources, explore new and unstructured data sources to assess potential business value.
• Determine and use appropriate techniques that may include diagnostic analysis, active monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results.
• Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems.
• Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences.
• Interpret and communicate findings to key stakeholders.
• Recommend optimal business action based on balancing business constraints and analytical findings.
• Leverage existing organizational partnerships across lines and functional teams to influence analytic outcomes.
• Become a mentor or resource for less experienced analytic talent, onboard new employees and interns, and provide support for recruiting and talent assessment efforts.

Requirements

• Bachelor’s Degree in a STEM related field, or a Business School Master’s Degree with a concentration in a technical or analytical field.
• Four years of related data and analytic experience.
• Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose.
• Experience working on large-scale multidimensional data using intermediate knowledge of open-source cloud-enabled analytical programming languages.
• Manage multiple projects simultaneously and follow through to ensure timely completion.
• Ability to foresee challenges and proactively look for ways to create more efficient processes for the business.
• Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners.
• Proactively build and own professional business relationships across the data & analytics community across the Enterprise.

Benefits

• Health Insurance : Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.