Marketing Manager responsible for performance marketing campaigns across digital platforms at Hörbuch Hamburg. Engage with social media, website management, and strategic communication channels.
About the role
- Digital Marketing Content Consultant serving as a trusted advisor to marketing teams. Leveraging digital solutions to aid customers and dealers at Caterpillar Inc.
Responsibilities
- Serve as the primary content strategy advisor for assigned business units or marketing teams.
- Lead discovery meetings and consult with business units or assigned teams to understand their needs, challenges, and opportunities.
- Provide business units with clear, actionable, and tailored recommendations on content planning, messaging alignment, and channel-specific execution that are aligned to enterprise standards.
- Review planned or existing content and provide feedback on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices.
- Collaborate with SEO, UX, analytics, and martech partners to support integrated content delivery.
- Support content optimization efforts based on performance insights and user behavior.
- Support the rollout of content frameworks, tools, and standards to the enterprise.
- Help socialize new tools, frameworks, and ways of working across the organization.
- Help create training, documentation, and enablement resources to drive standards and best practice adoption with business units, content authors, and marketers across the organization.
- Lead training and enablement sessions with assigned business units, marketing teams, and content authors to drive adoption and consistency.
- Partner with the Content Strategists to inform strategy and process improvements.
- Report back challenges, needs, and opportunities to the central content strategy team.
Requirements
- Bachelor's degree in Marketing, Business, Digital, or a related field.
- Proven experience in digital content, content strategy, digital marketing, creative or digital account management, or related roles.
- Working knowledge of best practices for content lifecycle management, customer experience (CX), user experience (UX), and omnichannel content creation processes.
- Strong understanding of digital channels, customer journeys, content performance metrics, and personalized content experiences.
- Progressively complex marketing and digital experience, including digital content planning, content management, user journeys, SEO/GEO, and analytics.
- Excellent communication, facilitation, and relationship-building skills.
- Excellent written, verbal, and presentation skills.
- Experience consulting with stakeholders and influencing without direct authority.
- Ability to balance strategic thinking with hands-on guidance.
- Experience working in a matrixed or enterprise organization.
- Experience supporting multiple stakeholders or major initiatives simultaneously.
- Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.
- Strong understanding of marketing automation tools, Salesforce Marketing Cloud is a plus.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
- * These benefits also apply to part-time employees
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