Digital Marketing Content Consultant serving as a trusted advisor to marketing teams. Leveraging digital solutions to aid customers and dealers at Caterpillar Inc.
BG
Hybrid Online Marketing Manager – Focus on Performance Marketing
Posted 8 hours ago
About the role
- Marketing Manager responsible for performance marketing campaigns across digital platforms at Hörbuch Hamburg. Engage with social media, website management, and strategic communication channels.
Responsibilities
- Design and plan holistic online campaigns across Social Media (esp. Meta, TikTok and YouTube), SEA, SEO, Display and Affiliate Marketing
- Strategically develop our communication channels (e.g., company newsletter, social media channels, and website)
- Manage and further develop the company website and CRM system
- Plan and manage influencer marketing
- Define and monitor relevant KPIs and perform data analysis (Meta Business Manager, Google Analytics, TikTok)
Requirements
- University degree in (online) marketing, business administration, economics, media or communications studies
- Ideally 2 years of professional experience in online marketing / performance marketing
- Confident use of common SEA, SEO and analytics tools, WordPress and Google Analytics
- Native-level familiarity with major social media channels and knowledge of platform-specific tone, visuals and trends
- Enjoyment of creating and developing creative assets
- Ideally experience in the book and media industry
- Team player with a hands-on mentality and a structured way of working
- Openness to the constant change in online marketing and the audiobook industry
Benefits
- A varied working environment in a steadily growing and successful market
- Wide-ranging contacts within the Bonnier publishing group (e.g., Carlsen, Ullstein, Piper, Thienemann‑Esslinger)
- High flexibility with a hybrid working model, regular working hours and 30 days of vacation
- Flat hierarchies, agile ways of working and short decision-making paths
- Attractive additional benefits such as a Deutschlandticket (Germany-wide public transport pass) and fitness offerings
- A motivated team that looks forward to welcoming you!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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