Eloqua Marketing Automation Sr. Consultant shaping automated marketing campaigns for global operations. Collaborating with marketing and sales teams, optimizing performance, and ensuring compliance.
Responsibilities
Design, build, test, and deploy automated marketing campaigns in Eloqua, including lead nurturing emails, triggered communications, and data workflows.
Partner with campaign managers and regional marketing teams to support B2B lead generation programs, ABM initiatives, and lifecycle marketing efforts.
Maintain and optimize marketing automation processes, ensuring consistent data quality, compliance (e.g., GDPR, CCPA), and performance tracking.
Manage Eloqua assets such as emails, landing pages, forms, and segments, ensuring they follow brand guidelines and best practices.
Understand, maintain, and augment Eloqua CDOs for a variety of relationship management marketing technology (Salesforce, Demandbase, Pathfactory, Cvent, Jifflenow), ensuring seamless data flow and campaign attribution.
Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
Conduct A/B testing to continuously improve email performance, engagement, and conversions.
Stay current on Eloqua capabilities, marketing automation trends, and best practices to drive innovation and efficiency.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
Strong understanding of lead lifecycle management, segmentation, campaign design, and marketing attribution.
Experience working with Salesforce or other CRM platforms.
Knowledge of HTML/CSS for email and landing page customization.
Familiarity with data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards.
Analytical mindset with strong problem-solving skills and attention to detail.
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