Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Senior Digital Marketing Manager at Ubigi focusing on international performance marketing and acquisition. Overseeing digital strategies and media budgets for optimal ROI.
Responsibilities
- Drive sustained growth in acquisition, conversion and revenue via our digital channels and our app.
- Define and deploy a performance-driven international acquisition strategy: paid social, Google Ads / SEA, Apple Search Ads, display, etc.
- Manage substantial media budgets with a continuous focus on reducing CPA and improving ROI.
- Manage and challenge agencies within a strict performance-oriented framework.
- Design and analyze ongoing A/B tests (creatives, targeting, landing pages, user journeys).
- Optimize conversion on app stores through a multi-language, multi-country ASO strategy.
- Track daily the evolution of key KPIs: acquisition, activation, ARPU, revenue, LTV.
- Provide data-driven, prioritized and directly actionable recommendations.
Requirements
- Higher education degree in digital marketing or a related field
- 6–10 years' experience in performance marketing, ideally in an international context, e‑commerce and/or mobile apps
- Strong command of paid media channels (Meta, Google, TikTok, Apple Search Ads)
- Experience managing significant media budgets with a strong ROI culture
- Excellent data literacy: KPIs, optimization, testing, advanced analytics
- Comfortable with numbers and reporting tools
- Fluent English required
Benefits
- Compensation package: base salary + individual bonus + semi-annual profit-sharing and company participation (can be invested in an employee savings plan (PEE) or a retirement savings plan (PER))
- Salary reviews every 6 months
- Up to 2 days of remote work
- 25 days of annual leave + additional days off
- Works council (CSE), on-site company restaurant, attractive health insurance, 50% Navigo transit reimbursement or sustainable mobility allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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