Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Associate Marketing Lead managing and executing marketing programs for Wealth Management at PNC. Collaborating across teams to implement effective strategies and initiatives in a defined market.
Responsibilities
- Independently implements and manages a broader set of defined market programs/initiatives
- Leverages a strong comprehension of marketing strategies
- Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution
- Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications
- Proactively collects and synthesizes data in order to identify trends
- Readily identifies the strategic and tactical implications
- Ensures all operating activities are delivered within the established budget framework
- Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
- Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives
Requirements
- 3+ years of direct Marketing experience
- Prior experience with Wealth Management
- Highly organized, with strong attention to detail and the ability to manage multiple workstreams simultaneously
- A strong writer who can confidently develop and refine marketing and product collateral
- Comfortable being hands‑on and working through details, while also thinking strategically about the bigger picture
- Someone who can move easily between tactical execution and strategic planning as priorities shift
- University / college degree, with 3+ years of relevant / direct industry experience
- In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service
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