Hybrid Field Marketing Manager

at Aera Technology

• Job title: Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $130,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Field Marketing Manager planning and executing marketing programs for Aera Technology, driving revenue growth through innovative event and field marketing strategies across global markets.

Responsibilities

• Plan, manage, and execute a global calendar of field marketing programs, including hosted events, third-party conferences, executive roundtables, customer dinners, and virtual events.
• Own events end-to-end — from strategy, logistics, and vendor management through to on-site execution, follow-up, and ROI reporting.
• Partner with regional sales teams to identify and prioritize field program opportunities that align with pipeline goals and account-based strategies.
• Coordinate with the partner and alliances team to develop co-marketing events and joint field programs with strategic partners.
• Manage event budgets across multiple programs simultaneously, ensuring spend is tracked, optimized, and reported accurately.
• Evaluate and recommend new event formats and engagement opportunities that align with how our target buyers want to engage.
• Develop and execute integrated field marketing campaigns — spanning events, digital, direct mail, and content — that generate net-new pipeline and accelerate existing opportunities.
• Work closely with demand generation and marketing operations teams to ensure field programs are properly tracked, attributed, and optimized within the marketing tech stack.
• Partner with business development representatives (BDRs) and client partners / account executives to ensure strong pre- and post-event follow-up that converts marketing activity into a qualified pipeline.
• Support account-based marketing (ABM) initiatives by developing targeted field plays for key accounts and strategic verticals.
• Leverage marketing automation and CRM tools (e.g., HubSpot, Salesforce) to manage campaign execution, lead flow, and performance tracking.
• Manage Aera's participation in global sponsorships and third-party industry events, including major analyst firm events such as Gartner conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement.
• Play a key supporting role in the planning and execution of AeraHub, Aera's annual customer and partner conference, owning defined workstreams from pre-event planning through on-site execution and post-event follow-up.
• Coordinate with internal stakeholders — including product, sales, and executive leadership — to ensure sponsorship and flagship event activations are strategically aligned and well-represented.
• Track and report on sponsorship ROI and event outcomes, including pipeline generated, brand visibility, and attendee engagement.
• Track and report on field marketing program performance, including pipeline generated, pipeline influenced, event ROI, and attendee engagement metrics.
• Provide regular reporting and insights to the Manager, Field Marketing and regional sales leadership on program effectiveness and recommendations for optimization.
• Maintain a clear view of field marketing contribution to pipeline across regions, identifying trends and areas for improvement.

Requirements

• 3–5 years of experience in field marketing, demand generation, or event marketing, preferably in a B2B SaaS or enterprise technology environment.
• Proven track record of planning and executing field marketing programs — both in-person and virtual — that contribute measurably to pipeline.
• Experience working closely with sales teams and a strong understanding of how field marketing supports the sales cycle.
• Strong project management skills with the ability to manage multiple programs, vendors, and stakeholders across global time zones simultaneously.
• Experience managing marketing budgets and tracking spend across multiple programs.
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) and comfort working with campaign and pipeline data.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across global, cross-functional teams.
• Proficiency with AI tools to accelerate campaign planning, content, and reporting workflows is a plus.
• Will require some travel to key events globally.

Benefits

• Comprehensive medical, vision and dental plans
• 401K plan
• Flexible paid time off
• Generous parental leave
• Competitive salary and company stock options
• Fully-stocked kitchen with snacks and beverages