Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
Responsibilities
- Lead the development and execution of Motiva USA’s digital and social media strategy, guiding the creation of compliant, audience-centric content for patients and healthcare professionals
- Partner with social and paid media agencies to plan, execute, optimize, and report on campaign performance, translating results into clear business outcomes
- Collaborate closely with Medical, Legal, and Regulatory teams to ensure all digital activities comply with FDA, FTC, and internal standards
- Increase Motiva U.S. brand awareness and engagement across platforms such as Instagram, including brand content, UGC, and influencer collaborations
- Oversee the influencer program, including selection, contracting, content development, and performance tracking, ensuring compliance with pharmaceutical marketing regulations
- Lead website strategy and management, ensuring content accuracy, compliance, accessibility, mobile optimization, and strong user experience for patients and HCPs
- Identify and implement conversion rate optimization initiatives to improve lead generation
- Execute SEO and SEM strategies to maximize visibility across search engines
- Manage CMS platforms (Drupal and WordPress) and partner with IT and development teams to ensure website security, scalability, and performance
- Develop and execute email marketing programs that drive education, engagement, and conversion
- Leverage Salesforce Marketing Cloud to deliver segmented, personalized, and compliant email campaigns
- Conduct monthly and quarterly digital performance analysis, tracking KPIs such as engagement, conversion, and ROI
- Manage the digital marketing budget, ensuring cost efficiency and campaign impact across channels
- Provide actionable insights and recommendations to brand and leadership teams
- Ensure all digital communications are ethical, compliant, and aligned with regulatory requirements
Requirements
- MBA in Digital Marketing (priority requirement)
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field
- Web Strategy degree or equivalent experience accepted as an alternative
- 8+ years of experience in digital marketing, with senior-level responsibility
- Minimum of 3 years of experience within pharmaceutical, biotech, healthcare, medical device, femtech, or wellness industries
- Proven experience managing paid digital and paid social campaigns
- Experience tracking analytics and performance using GA4 and reporting dashboards (Tableau, Power BI, or Looker Studio)
- Strong experience in lead management, email marketing, and web strategy
- Hands-on experience with Salesforce Marketing Cloud / Pardot
- CMS experience with WordPress and Drupal
- Working knowledge of Google Ads (Search, Display, YouTube) and Meta Ads Manager
- Experience with SEO and SEM best practices
- Familiarity with social media management tools and creative platforms
- Advanced English required; intermediate Spanish preferred
- Ability to travel as needed to the Austin office, Costa Rica headquarters, and quarterly in-person meetings.
Benefits
- Paid time off (vacation and holidays)
- 100% Employer Paid health coverage (medical, dental, vision)
- Retirement savings plan (401(k))
- Incentives
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Tech skills
Location requirements
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