Director of Brand Strategy at Pfizer driving enterprise brand strategy and launching corporate campaigns. Collaborating to develop metrics and mentor team members in a dynamic healthcare environment.
About the role
- Performance Marketing Manager focusing on Brand Strategy at trafficdesign GmbH. Collaborating with strong brands on social media platforms like Meta and TikTok.
Responsibilities
- Brand Building: You stage brands on Meta & TikTok so they stick — emotionally strong, strategically grounded, and tailored to each channel.
- Campaign Strategy: You plan upper-funnel campaigns and, when appropriate, link them with offline effects — e.g., geo-impacts or in-store signals — to generate real lift.
- Impact: You measure success not by CPMs but by impact KPIs like Brand Lift and Incrementality — and make impact transparent.
- Audiences: You dive into new segments and markets, recognize cultural nuances, and uncover growth stories that perform.
- Social Ads: You run Meta & TikTok with clear hypotheses, iterative creative tests, and clean setups to achieve scalable results.
- Meta: You use Advantage+ intentionally, build strong signals, and get more out of every euro of media budget — documented and traceable.
- TikTok: You prioritize content that excites, plan creator collaborations deliberately, test hooks and formats, learn quickly, and scale when the curve trends upward.
- Fresh Input: You bring new ideas and formats into the team, break routines, and inject fresh input into brand-awareness campaigns.
Requirements
- You have at least 2 years of hands-on experience in both Performance and Brand — ideally in the social environment with Meta and TikTok.
- Meticulousness: You work precisely, document cleanly, and ensure quality — from setup to reporting.
- Curiosity: You’re eager to try new things, test hypotheses boldly, and turn learnings into repeatable playbooks.
- Love of numbers: You interpret dashboards into actionable recommendations, spot patterns, and prioritize measures with tangible impact.
- Team player: You proactively share knowledge, advise clients on equal terms, and keep everyone properly in the loop.
- Language skills: Fluent German and good English.
Benefits
- Performance with appreciation: Here performance matters — but always with appreciation.
- Since 2022 we’ve consistently been the highest-rated agency in Cologne on Kununu — 2023, 2024 and now 2025.
- Honest communication, active feedback culture, and respectful interaction at all levels.
- Meta Business Partner: When needed, you’ll work closely with our dedicated contacts at Meta & TikTok — for maximum impact on client projects.
- Career boost: 1:1 coaching, €1,500 upskilling budget + additional days off for seminars & conferences.
- Work–life balance: Trust-based working hours & work-from-anywhere — office, home, or beach vibes, you decide!
- Strong clients: You’ll work with well-known brands such as Katjes, funny-frisch, ültje, Scania, Bübchen & JOOP! — exciting projects guaranteed.
- Feel-good factor: Free massages, Urban Sports membership & height-adjustable desks — so you can work comfortably.
- Nice extras: Corporate Benefits, meal subsidy, company bike & public transport ticket.
- Team vibes: Regular events like ski trips or laser tag.
Job title
Job type
Experience level
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Not specified
Degree requirement
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