Associate Director leading global brand strategy and launch excellence for innovative cancer immunotherapies. Partnering on launch readiness, strategic alignment, and operational excellence in a fast - paced environment.
About the role
- Senior Brand Manager leading execution of brand marketing for Finish Additives at Reckitt. Focused on driving growth in the U.S. aligning with commercial strategy.
Responsibilities
- Responsible for the achievement of financial and market share targets for Finish Additives brand portfolio in the U.S.
- Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
- Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
- Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
- Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
- Supports the Sales team in creating customer presentations and meeting customer requirements.
- Coordinate and manage the brand requirements with agency partners including the statement of work, Comms audits and area brand pipeline.
- Manages the Efficiency planning of Comms including budget management & optimizing clustering shoots & multicounty shoots.
- Prepares the In market Execution plan for the Powermarket and executes the approved integrated Comms plan and digital execution plan with the media and digital agencies
Requirements
- Bachelor's degree
- an MBA a plus but not required
- Solid experience in development of strategy for Brand and Brand planning
- Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
- Minimum 18 months as a Brand Manager within CPG industry
- Proven leadership skills and experience
- Excellent analytical skills
- Very strong verbal/written communication skills
Benefits
- medical, prescription, dental, vision, and life and disability insurance
- paid time off for vacation, sick and Company recognized holidays
- a 401(k) plan
- 16-week paid parental leave or 26 weeks for the birthing parent
- adoption and fertility support
- tuition reimbursement
- discounts
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