Director of Brand Strategy at Pfizer driving enterprise brand strategy and launching corporate campaigns. Collaborating to develop metrics and mentor team members in a dynamic healthcare environment.
About the role
- Performance Marketing & Brand Specialist driving global paid acquisition at Jeeves. Managing paid media strategy, budgets, and optimizations across multiple channels.
Responsibilities
- Own and scale Jeeves’ global paid acquisition engine.
- Own global paid media strategy and execution: Google, Meta, LinkedIn, retargeting, and new channel experiments.
- Manage: Budget, CAC, ROAS, LTV/CAC, pipeline and approved accounts.
- Build and execute: A global experimentation roadmap across channels, products and regions.
- Work closely with: Product, Sales and RevOps to optimize the full funnel.
- Identify and scale: The 80/20 across campaigns, messages, industries and geographies.
- Own: Performance dashboards, weekly reporting, insights and recommendations.
- Drive: Continuous optimization of landing pages, funnels, creatives and messaging.
Requirements
- 5+ years of hands-on experience owning and scaling paid acquisition
- Proven experience managing monthly paid media budgets.
- Expert-level proficiency in: Google Ads (Search, Display, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager)
- Experience with A/B testing and CRO platforms for landing page optimization
- Business fluency in English is required
Benefits
- None specified
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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