Brand Manager managing original IP strategy across various formats for Studio Ellipsis. Leading brand lifecycle from pitch to live operations while collaborating with creative teams.
About the role
- Director of Brand Strategy at Pfizer driving enterprise brand strategy and launching corporate campaigns. Collaborating to develop metrics and mentor team members in a dynamic healthcare environment.
Responsibilities
- Lead the development of integrated Brand strategies that align with Pfizer’s enterprise narrative, scientific priorities, and business objectives—spanning corporate, therapeutic area, and unbranded initiatives.
- Synthesize brand, audience, and competitive insights into actionable strategies that inform campaign development, brand acts, and long-term equity building
- Define and track performance metrics in partnership with Global Media & Global Analytics, including establishing and scaling frameworks, dashboards, and ROI measurement
- Develop and manage compendium of Pfizer Brand market research and hone best practices, resources and execution with Market Research lead
- Drive annual operating planning for the Pfizer Brand, including strategic prioritization, resource allocation, and alignment with enterprise goals with Director, Brand Operations
- Develop and test marketing hypotheses in market, using real-time data to validate assumptions, refine messaging, and optimize performance
- Incubate new marketing models, working closely with Pfizer Brand and CMO leaders to deliver incremental business value; may include developing new creative platforms or approaches, advertising models or integrated media planning
- Oversee cross-functional teams and agency partners to deliver integrated, breakthrough project work
- Lead strategic initiatives such as patient storytelling, brand equity tracking, and segmentation frameworks that scale across therapeutic areas
- Mentor and develop junior team members, fostering a culture of strategic thinking, innovation, and operational excellence across the Brand Campaigns team
- Help Campaigns leaders identify and establish valuable Brand Act and / or Brand Partnership opportunities that connect patients and HCPs
- Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy
Requirements
- Bachelor’s degree, with a preference for advanced degree
- A minimum of 8+ years of experience in brand marketing, product marketing or at an award-winning agency
- Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
- Strong quantitative background, which may include data management, analytics, market research, performance marketing, dashboard management, etc.
- Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
- Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company.
- Preference for global experience across markets, cultures, and languages
- Track record of successfully pulling through brand strategies across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
- Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
- Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
- Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines
- Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
- Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Benefits
- Comprehensive and generous benefits and programs
- 401(k) plan with Pfizer Matching Contributions
- Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
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