Director of Brand Strategy at Pfizer driving enterprise brand strategy and launching corporate campaigns. Collaborating to develop metrics and mentor team members in a dynamic healthcare environment.
About the role
- Marketing Manager partnering with sales and numerous teams to drive Amazon marketing plans. Overseeing multi-brand strategies and media optimization for Clorox's presence on Amazon.
Responsibilities
- Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets (>$30M) that deliver against sales, share, and spend efficiency targets.
- Partner with Amazon field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and Amazon to create retail media plans that deliver on BU and Amazon priorities and initiatives, and in particular, brand-building share growth plans.
- Lead retail media relationship with agency partners to implement, optimize, and report on Amazon campaigns.
- Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners’ databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights.
- Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge.
- Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams.
- Support the One Demand Planning (ODP) process by developing Full-Funnel Amazon plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans.
- Develop deep knowledge base on brands’ business strategy, performance, category dynamics, objectives, opportunities for growth, and risks.
- Mine external digital best practices & incorporate into strategy and plans.
- Create learning plans to improve campaign performance and optimize media strategies and spend.
Requirements
- Bachelor's degree in related field
- 8 plus years' experience in retail, media, and/or brand marketing for consumer brands
- Eligibility timing may be accelerated for candidates with previous media and/or Amazon experience
- Strong collaboration skills to work with other functions, agencies, and outside partners
- Highly versed in data analytics and developing insights
- Strong communication and presentation skills
- Ability to build relationships with senior leaders and manage media agency (AOR)
- Proactive; influential; able to build and implement plans independently
- Strategic and creative thinking balanced with strong business acumen
- Thinks big picture
- Results-oriented; able to complete assignments in a timely and accurate manner; ability to balance and prioritize multiple deliverables
Benefits
- robust health plans
- a market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
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