Director of Brand Strategy at Pfizer driving enterprise brand strategy and launching corporate campaigns. Collaborating to develop metrics and mentor team members in a dynamic healthcare environment.
About the role
- Brand Marketing & Sales Manager defining brand strategy and executing integrated campaigns. Collaborating with sales to enhance lead generation and conversion efforts.
Responsibilities
- Define and own Muvr’s brand strategy, positioning, voice, and visual identity
- Create and maintain brand guidelines and ensure consistent application across all channels
- Lead creative development for campaigns, website, product launches, PR, and thought leadership
- Manage relationships with agencies, designers, and freelance content creators
- Plan and execute integrated campaigns (paid, SEO/SEM, social, email, content, partnerships)
- Build and optimize content marketing (blogs, guides, case studies), social strategy, and paid acquisition
- Run A/B testing, landing page optimization, and conversion rate experiments
- Own marketing tech stack components (marketing automation, analytics, ad platforms)
- Partner closely with Sales to define MQL/SQL, lead routing, SLAs, and campaign handoff processes
- Produce sales enablement collateral: decks, one-pagers, battlecards, product sheets, case studies
- Train and equip sales with messaging, playbooks, and campaign materials
- Define and report on KPIs linking brand activity to pipeline and revenue (marketing-sourced pipeline, CAC, conversion rates)
- Own campaign measurement, attribution, and continuous optimization
- Manage marketing budget and vendor contracts
- Identify and manage strategic partnerships, sponsorships, and events/webinars to drive awareness and pipeline
Requirements
- 5+ years of experience in marketing with demonstrable experience owning brand + demand generation
- 2–3+ years working cross-functionally with sales (sales enablement, field marketing, or revenue ops)
- Hands-on experience with CRM/MA (HubSpot, Salesforce, Marketo or equivalent) and analytics (GA4/Looker/BI)
- Strong storytelling, writing, and creative judgment; experience briefing and managing agencies
- Data-driven: comfortable setting targets, analyzing performance, and optimizing campaigns
- Excellent project and stakeholder management skills in a fast-paced environment
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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