Marketing Manager for ANZ supporting B2B marketing initiatives in the software utilities sector. Executing strategies to build lead generation and brand awareness for Gentrack's growth.
About the role
- Publicity and Marketing Manager at Biteback Publishing responsible for integrating publicity and marketing campaigns. Engaging with media and authors to promote political and current affairs titles in the UK.
Responsibilities
- Create compelling, imaginative publicity campaigns for forthcoming titles
- Pitch and respond to opportunities across print, broadcast and online media
- Maintain effective links with media and trade partners
- Write and distribute press releases
- Organise launch events and liaise with bookshops and festivals
- Plan and implement integrated marketing campaigns for new and backlist titles with tailored messaging
- Manage social media, newsletters and digital content to drive sales and audience growth
- Plan content calendars and oversee the online shop and seasonal campaigns
- Work collaboratively to develop and execute the annual publicity and marketing strategy aligned with the publishing schedule and business objectives
- Identify target audiences for each title
- Work closely with authors, agents and colleagues in editorial and sales to provide responsive, bespoke author care
- Contribute to the decision-making and pitching process around acquisitions
- Support awareness of the Biteback brand within the publishing industry
Requirements
- Strategic planning and implementation experience for non-fiction publicity campaigns
- An in-depth understanding of the UK media landscape, including print, broadcast, podcast and online
- Established media contacts in relevant fields
- Marketing experience across website, socials, email and digital advertising
- Confidence and experience liaising with authors from debuts to household names
- Excellent communication skills, with a flair for copywriting
- Experience in negotiating serialisations will be an advantage
Benefits
- Equal Opportunities
- Commitment to diversity and inclusion
- Adjustments for accessibility in recruitment and employment practices
- Non-discriminatory culture
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