Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Manager for ANZ supporting B2B marketing initiatives in the software utilities sector. Executing strategies to build lead generation and brand awareness for Gentrack's growth.
Responsibilities
- Support the development and execution of the ANZ marketing plan aligned to global strategy and local sales priorities
- Partner closely with the ANZ sales team to deliver marketing initiatives that support pipeline growth
- Create and build brand visibility and credibility within the energy and water industries
- Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects
- Support media, communications, and internal stakeholder updates as required
- Work closely with global marketing, product, and sales teams to ensure alignment and campaign consistency
- Execute integrated marketing campaigns across digital, social, events, and industry channels to drive awareness and lead generation
- Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities
- Create regional marketing content including LinkedIn posts, blog articles, customer stories, and press releases
- Control marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing, campaign performance and ROI
- Monitor campaign metrics and provide reporting on results and insights
- Lead digital marketing initiatives aimed at building awareness and generating pipeline
- Work with the global digital team to measure and optimise campaign performance
- Manage the planning and execution of regional trade shows, conferences, partner events and webinars
- Coordinate vendors, agencies, and logistics for events and post-event lead follow-up
- Ensure Gentrack’s presence at events reflects brand excellence and thought leadership
- Identify opportunities to enhance regional visibility through speaking engagements and partnerships
- Stay informed on regulatory updates, industry trends, and competitor activity across the ANZ utilities market
- Contribute to thought-leadership initiatives by helping translate insights into marketing content
- Provide regular updates and share relevant market trends to global and regional teams
Requirements
- 3+ years’ experience in a B2B marketing in a tech/software environment or in a utility company.
- Experience in go-to-market planning capabilities including demand generation and hands-on execution
- Strong analytical skills in order to analyse data to ensure that programs support business goals
- Ability to work in an extremely fast paced, high growth environment
- Excellent interpersonal and communication skills; ability to influence others without formal authority
- Highly organised and detail oriented
- Decision maker with strong planning and organisational skills, ability to manage various priorities and tasks
- Creative thinker who can see “the big picture” and unite new and exciting ideas with practical executions
- Understanding of the utilities industry (energy/water) is beneficial but not essential
- Hubspot experience to run campaigns is a bonus
- Familiarity with design tools like Canva or basic video editing software is a plus
- A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
- Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely
- Willingness to travel occasionally (generally less than 10%) to support key events across the region
Benefits
- Personal growth – in leadership, commercial acumen and technical excellence
- To be part of a global, winning high growth organization – with a career path to match
- A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
- A competitive reward package that truly awards our top talent
- A chance to make a true impact on society and the planet
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Intern supporting brand management and execution of marketing plans for alcohol brands. Working closely with marketing managers and brand managers in the alcohol team.
Senior Manager of Marketing at Penny Appeal Canada, leading marketing strategy and team performance. Driving revenue growth and enhancing donor engagement through effective campaigns.
Director of Institutional Customer Marketing managing strategy and execution for US Hospital's marketing initiatives. Collaborating across teams to enhance customer engagement and business growth.
Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.
Franchise Marketing Coach acting as primary marketing contact for franchise partners. Guiding local marketing initiatives and coordinating internal resources for effective campaign execution.
Sr. Marketing Programs Manager driving strategic marketing initiatives for Encircle's growth in B2B property insurance. Focus on account - based and partner - driven programs for pipeline growth and customer expansion.
Coordinator managing Music Marketing campaigns and content operations for Spotify's Music Marketing Team. Collaborating with various stakeholders to ensure effective campaign execution.
Music Marketing Coordinator at Spotify coordinating marketing campaigns and operations for artist marketing. Collaborating across teams to create impactful go - to - market plans and support artist relations.
Field Marketing Manager driving B2B event - based marketing campaigns to grow merchant network. Planning and executing successful marketing activities including trade shows and hosted events.