Senior Field Marketing Specialist developing and executing go-to-market strategies for Toppan Merrill. Collaborating with sales, marketing, and product management in the St. Paul, MN team.
Responsibilities
Actively participate in the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue.
This includes annual planning that ensures alignment across the enterprise
Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
Source content and manage blog and social media tactics that support campaigns and programs.
Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
Liaise with Product Management on all programs to support Toppan Merrill product releases.
Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical.
Working closely with Digital Marketing, manage online presence for assigned vertical.
Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.
Requirements
Bachelor’s degree in marketing
5+ year’s of experience with field marketing
Understanding of B2B field marketing programs
Current with trends and best practices in field marketing and measurement
Exposure to marketing automation platforms. Preferred: SFDC Pardot.
Benefits
Enhanced Medical, Dental, Vision and Life insurance for employees and dependents
401(k) with company match with full vesting from date of hire
Paid time off including vacation, sick, community involvement, bereavement, jury duty, and holidays.
Paid parental leave
Paid community involvement/volunteer days
Wellness Resources and Employee Assistance Programming
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