Precision Marketing PLO leading innovative marketing transformation at Sanofi. Building AI - driven marketing ecosystems and cross - functional collaboration for customer engagement.
About the role
- Senior Field Marketing Specialist developing and executing go-to-market strategies for Toppan Merrill. Collaborating with sales, marketing, and product management in the St. Paul, MN team.
Responsibilities
- Actively participate in the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue.
- This includes annual planning that ensures alignment across the enterprise
- Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
- Source content and manage blog and social media tactics that support campaigns and programs.
- Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
- Liaise with Product Management on all programs to support Toppan Merrill product releases.
- Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical.
- Working closely with Digital Marketing, manage online presence for assigned vertical.
- Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.
Requirements
- Bachelor’s degree in marketing
- 5+ year’s of experience with field marketing
- Understanding of B2B field marketing programs
- Current with trends and best practices in field marketing and measurement
- Exposure to marketing automation platforms. Preferred: SFDC Pardot.
Benefits
- Enhanced Medical, Dental, Vision and Life insurance for employees and dependents
- 401(k) with company match with full vesting from date of hire
- Paid time off including vacation, sick, community involvement, bereavement, jury duty, and holidays.
- Paid parental leave
- Paid community involvement/volunteer days
- Wellness Resources and Employee Assistance Programming
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