Paid Media Specialist managing end - to - end digital campaigns for educational growth. Optimizing performance with a strong focus on Google Ads and strategic marketing approach.
About the role
- Brand & Campaign Manager at tombola leading digital-first marketing initiatives across multiple channels. Responsible for integrated campaigns and collaborating with creative partners.
Responsibilities
- Lead the planning and delivery of integrated brand campaigns across ATL, digital and paid channels
- Partner with media and creative agencies to deliver monthly, quarterly and annual marketing plans
- Ensure campaigns are audience-first and insight-driven, balancing strong creative with measurable outcomes
- Collaborate with internal teams to align campaign activity with wider brand and business objectives
- Own the development of ATL creative across TV, BVOD, OOH, audio and digital video
- Write clear, inspiring creative briefs that bring objectives, tone and messaging to life
- Manage the full creative journey — from concept and production through to delivery and review
- Ensure all creative is channel-first and built to perform in its intended placement
- Champion creative excellence, consistency and continuous improvement across all assets
- Oversee media buying and execution across channels, ensuring efficiency and effectiveness
- Work with the media agency to identify the right media mix to drive awareness and consideration
- Monitor live campaigns and make data-led optimisation recommendations
- Define KPIs and success metrics for campaigns in partnership with agencies and internal teams
- Analyse creative and media performance to understand effectiveness and ROI
- Turn insights into clear actions to inform future campaign development
Requirements
- 4+ years’ experience in digital brand marketing, campaign management or media planning (agency or client-side)
- Proven experience delivering digital ATL campaigns from briefing through to launch
- Strong understanding of the digital media landscape, including across digital video, paid social, online display, audio and influencers
- Experience managing external creative and media agencies
- A confident creative thinker with strong briefing, storytelling and presentation skills
- An analytical mindset — comfortable using data to inform decisions and optimise performance
- Excellent project management and communication skills, with the ability to juggle multiple campaigns
Benefits
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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