Head of Demand Generation to build a pipeline engine for Govstack. Overseeing demand generation and overall marketing strategy for municipal governments in North America.
About the role
- Google Ads Media Buyer managing advertising strategies and budget allocations for international projects. Collaborating with global teams to achieve campaign goals.
Responsibilities
- Build Google advertising strategy and implement the strategy by launching, testing & optimizing it.
- Define, prioritize on how to advertise in the most profitable way.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Perform analysis, management and optimization of Google advertising setup to reach the goals.
- Monitor daily campaign KPIs, identify changes and initiate actions needed in order to address them.
- Work with various platforms: Google Search, Display, Discovery, Shopping, YouTube, Apps, Remarketing, etc.
Requirements
- Strong background in Google advertising and media buying.
- Strong ownership of Google Ads accounts and decision-making.
- Analytical thinking to assess campaign results, experience with Google Analytics.
- Knowledge on how to analyze all metrics provided and confidence in making suggestions.
- Ability to multitask, perfect time management and attention to the details.
- Excellent knowledge of Lithuanian and English.
- Aspiration to learn and grow.
- Technical knowledge: Google Tag Manager, HTML, JavaScript, etc. is a plus.
- Experience with Google Ads Scripts is a plus.
Benefits
- Modern office for the best employee experience in the center of Vilnius.
- Flexible working conditions with remote work possibility, pets-friendly working area.
- Access to a free e-learning and knowledge sharing platforms for personal growth.
- Anniversary programs.
- Loyalty brings you some extra vacation days.
- Up to date working methods, best practices, and top-notch technologies.
- Sports clubs subscription.
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