Manager Paid Social Advertising for Pulse Advertising, optimizing campaigns on Meta and TikTok. Collaborating with creative teams and analyzing data to drive performance.
About the role
- Head of Demand Generation to build a pipeline engine for Govstack. Overseeing demand generation and overall marketing strategy for municipal governments in North America.
Responsibilities
- Own demand generation and pipeline creation
- Build and execute programs that generate qualified pipeline for the sales team
- Develop campaigns that support both inbound demand and outbound prospecting efforts with the BDR and sales teams
- Launch targeted account based programs focused on municipal governments across North America
- Position Govstack as a leading voice in the GovTech space through thought leadership, industry insights, and executive content
- Develop programs that bring municipal leaders together through peer events, roundtables, and industry conversations
- Drive visibility and credibility within the municipal government community
- Work closely with sales leadership to ensure marketing is tightly aligned to pipeline and revenue goals
- Build programs that support new logo acquisition and long term customer expansion
- Measure marketing performance through pipeline generated, influenced revenue, and campaign ROI
- Own the broader marketing function including brand, messaging, events, and product marketing
- Build and develop a high performing marketing team focused on measurable growth outcomes
- Partner with product leadership to ensure messaging clearly communicates the value Govstack delivers to municipalities
Requirements
- 10 plus years of experience in B2G SaaS marketing with a strong emphasis on demand generation and pipeline creation
- Proven ability to generate measurable pipeline for a sales led organization
- Strong understanding of marketing metrics including pipeline contribution, CAC, and revenue attribution
- Experience leading marketing teams in high growth SaaS environments
- Experience working with public sector or regulated industries is a strong asset
Benefits
- Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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