Paid Media Manager overseeing paid media across WorkNest brands. Managing significant spend across key markets to support growth in leads and revenue.
About the role
- Director of Demand Generation for AI company managing demand strategy across multiple channels. Leading pipeline growth initiatives and optimizing marketing programs for measurable revenue impact.
Responsibilities
- Own the end-to-end demand generation strategy and pipeline creation model
- Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
- Align marketing programs to revenue targets and sales priorities
- Drive marketing-sourced and marketing-influenced pipeline
- Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
- Build scalable demand programs that consistently generate qualified opportunities
- Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
- Be deeply analytical and continuously optimize campaigns based on performance
- Turn insights into repeatable growth playbooks
- Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
- Improve lead routing, scoring, nurture flows, and campaign tracking
- Work closely with Sales on account targeting, pipeline generation, and campaign alignment
- Partner with Product Marketing to translate positioning into demand programs
- Collaborate with Design to create high-performing campaign assets
Requirements
- 10+ years of experience in demand generation or growth marketing
- Proven experience building pipeline programs at early-stage B2B SaaS companies
- Strong growth marketing mindset — constantly testing, iterating, and optimizing
- Deep focus on pipeline impact, conversion rates, and ROI
- Highly analytical and data/measurement obsessed
- Experience running integrated campaigns across multiple channels
- Hands-on experience with HubSpot or similar marketing automation platforms
- Strong collaborator with sales teams and cross-functional partners
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
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