Manager Paid Social Advertising for Pulse Advertising, optimizing campaigns on Meta and TikTok. Collaborating with creative teams and analyzing data to drive performance.
About the role
- Performance Marketing Intern at Macmillan Learning supporting digital marketing initiatives. Engaging in content management, web analytics, and marketing operations tasks to learn the industry.
Responsibilities
- Support website and content management by assisting with product load for the website, managing web content, and assisting with tasks related to the Content Hub
- Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems
- Analyze user behavior and web analytics by using tools like Amplitude and HotJar to gather insights, including analyzing Amplitude charts/dashboards and HotJar recordings/heatmaps
- Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists (DMS) and Performance Marketers on Marketing Tracks, assisting with campaign execution, building new workflows, and adding tactics into Asana
- Assist with operational tasks such as Salesforce event logging and data management, editorial email builds in Jeto/Marketo, and Youtube content review and archive
Requirements
- You must be enrolled in a degreed program (i.e. Bachelor’s, Master’s, etc)
- Recent graduates within the last 6 months will be considered
- Strong analytical skills and familiarity with data-driven decision-making
- Basic understanding of digital marketing, market research, or web operations
- Experience with web content management systems and analytics tools like Amplitude or Google Analytics, or marketing automation platforms such as Marketo or Hubspot is a plus
- Technical skills such as HTML and CSS are a plus
- Excellent communication and organizational skills
- Eagerness to learn and thrive in a fast-paced environments
Benefits
- Remote work eligibility
- Exposure to digital marketing and marketing operations
- Opportunity to work with industry professionals and grow your network
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