Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Senior Integrated Marketing Manager leading enterprise-level marketing planning and execution across all channels at T-Mobile. Drive alignment and cohesive marketing strategies to achieve commercial and brand objectives.
Responsibilities
- Lead enterprise functional planning to ensure cohesive go-to-market integration across all marketing channels and business functions (Product, Retail, Digital, T-Life, Media, Sponsorship)
- Drive development and governance of integrated marketing strategies and plans that align to commercial goals while advancing brand fame and organizational transformation
- Establish and lead a centralized planning calendar, artifacts, and achievements to ensure alignment and accountability across functions
- Partner closely with leadership across commercial and brand teams to align campaign priorities, resource allocation, and timelines to deliver on business outcomes
- Collaborate with brand strategy, internal creative, and agency partners to produce elite communications that reinforce T-Mobile’s brand positioning and amplify brand fame moments
- Integrate insights, analytics, and segmentation to inform planning and performance tracking, ensuring continuous learning and optimization across marketing programs
- Partner with media, GTM, and strategy teams to ensure enterprise-level coordination, clarity of ownership, and effective governance of marketing execution
- Mentor and guide peers and cross-functional teams to drive operational excellence and marketing innovation
Requirements
- Bachelor's Degree (Required)
- Master's/Advanced Degree (Preferred)
- 7-10 years Marketing experience in authoring and delivering national integrated marketing plans
- 2-4 years Delivering omni/multi-channel integrated campaigns at scale
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays (about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually)
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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