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Hybrid Integrated Marketing Manager – Small Business Internet Direct Marketing, CRM
Posted yesterday
About the role
- Integrated Marketing Manager leading direct marketing strategies for Small Business Internet at T-Mobile. Collaborating with teams to execute campaigns on time and within budget while leveraging data-driven insights.
Responsibilities
- Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals
- Work closely with campaign managers, creative team, audience team and other internal/external partners to ensure campaigns are launched on time, on budget, and error-free
- Leverage data, analytics and a test-and-learn approach to identify opportunities and insights
- Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities
- Partner with analytics and marketing operations teams to ensure strategic objectives are accurately tracked
- Monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance
- Support other broadband marketing initiatives as requested
- Prepare performance and test reports to inform leadership and partners of forecasts, ongoing results, challenges and opportunities
Requirements
- Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred
- 3 years of marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
- Familiarity with campaign management and delivery tools such as Adobe Campaign, Pardot, Salesforce, Hubspot or similar
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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