Hybrid Integrated Marketing Manager – Small Business Internet Direct Marketing, CRM

at T-Mobile

• Job title: Integrated Marketing Manager – Small Business Internet Direct Marketing, CRM
• Job type: Full Time
• Experience level: Entry level
• Salary: $88,200 - $159,200 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Denver, United States

About the role

• Integrated Marketing Manager leading direct marketing strategies for Small Business Internet at T-Mobile. Collaborating with teams to execute campaigns on time and within budget while leveraging data-driven insights.

Responsibilities

• Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals
• Work closely with campaign managers, creative team, audience team and other internal/external partners to ensure campaigns are launched on time, on budget, and error-free
• Leverage data, analytics and a test-and-learn approach to identify opportunities and insights
• Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities
• Partner with analytics and marketing operations teams to ensure strategic objectives are accurately tracked
• Monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance
• Support other broadband marketing initiatives as requested
• Prepare performance and test reports to inform leadership and partners of forecasts, ongoing results, challenges and opportunities

Requirements

• Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred
• 3 years of marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
• Familiarity with campaign management and delivery tools such as Adobe Campaign, Pardot, Salesforce, Hubspot or similar
• At least 18 years of age
• Legally authorized to work in the United States

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs