Marketplace CRM Analyst driving seller engagement by managing automated CRM journeys at Trendyol. Collaborating with business owners to optimize seller communication strategies.
About the role
- Global Franchise Director for cardiac rhythm management at Abbott. Leading the marketing strategy and execution for low voltage therapies to improve patient care.
Responsibilities
- Develop and implement the global marketing strategy, value propositions, and marketing initiatives for leadless and traditional low voltage therapies.
- Lead and mentor a team of high-performing individuals, providing both informal and formal coaching to align with organizational objectives.
- Identify growth opportunities, prioritize initiatives, and develop business cases to support R&D and Business Development, including M&A activities.
- Work closely with internal and external stakeholders, including global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals.
- Lead both long-term (3-5 years) and short-term (annual) strategic planning, including analysis, recommendations, and presentations to senior leadership.
- Act as the voice of the customer within the organization, leading market research and intelligence efforts to inform strategy and tactical decisions.
- Translate insights and analysis into effective value propositions and ensure alignment across the organization to deliver these propositions.
- Develop and lead global pricing strategies, tools, and insights to enhance margins.
- Drive the research and development of the next-generation platform for leadless and low-voltage therapies.
- Collaborate with R&D teams to ensure innovative solutions meet market needs and regulatory requirements.
- Oversee the execution of launch plans to ensure successful global product launches.
- Manage both upstream and downstream marketing activities, ensuring a cohesive strategy from product development through to market launch and beyond.
- Foster strong relationships with global teams to ensure alignment and successful implementation of marketing strategies across different regions.
Requirements
- Minimum 12-15 years of experience with progressive responsibility in medical devices, healthcare, diagnostics, brand management, or healthcare marketing.
- Proven ability to interact directly with executive leadership to drive strategy and investment decisions.
- Strong strategic marketing acumen and experience in leading upstream and/or downstream marketing functions.
- Expertise in insight-based strategic marketing communications development.
- Deep understanding of both US and international markets.
- Demonstrated ability to lead and develop teams and collaborate with cross-functional teams.
- Proven ability to develop and execute complex strategic business and marketing plans.
- Familiarity with primary and secondary market research and data analysis.
- Experience and proficiency with P&L and budget management.
- Ability to travel approximately 40%, including internationally.
- BS/BA in Marketing or a related field; advanced degree preferred.
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Professional development opportunities
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