Marketing Manager responsible for creating marketing strategies and supporting projects in the health insurance sector in Nürnberg, Germany. This role requires collaboration, analysis, and coordination with various stakeholders.
About the role
- Marketing Campaigns Manager at Tillo, executing B2B marketing campaigns to drive leads and revenue growth. Collaborating with global sales and UK marketing teams for effective campaign execution.
Responsibilities
- Develop, execute, and optimize end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.
- Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
- Partner closely with our US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.
- Collaborate cross-functionally with UK-based Marketing team and in particular, the Product and Brand Partnerships Teams, to align messaging, positioning, and go-to-market timing.
- Own campaign planning, timelines, and execution, ensuring programs launch on time and perform against defined targets.
- Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.
- Support product launches and feature rollouts, with integrated campaign strategies including email marketing, social and content marketing including product webinars.
- Support the Brand Partnerships team with integrated campaign strategies to drive awareness and demand amongst leading retailers
- Track, analyze, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimize results.
- Work with internal teams and external partners to execute campaigns at scale
Requirements
- 3–4 years of experience in B2B marketing, campaign management, demand generation, or sales-related roles.
- Proven experience delivering multi-channel B2B marketing campaigns end to end.
- Strong understanding of demand funnels, including MQL, MQA, and MTA frameworks.
- Experience partnering with global Sales teams to support commercial and pipeline objectives.
- Strong project management and organizational skills.
- Analytical mindset with the ability to interpret data and optimize performance.
- Highly driven and execution-focused, with a strong sense of ownership and accountability.
- Proactive and self-directed, able to operate independently while managing multiple priorities effectively.
- A collaborative team player who builds strong relationships across functions and geographies.
- An excellent communicator with exceptional writing skills and a strong attention to detail.
- Comfortable working in a fast-paced, high-growth environment where impact matters.
Benefits
- Enhanced annual leave of 26 days per annum (plus an additional day for your birthday 🎂)
- Private Medical care through Vitality
- Employee Incentive Scheme
- Access to Tillo’s Storefront with discounts & gift card vouchers
- Hybrid Working
- Top spec equipment including laptop, mouse, keyboard, monitor
- Anniversary gifts
- Monthly breakfasts, drinks, snacks and events
- Team Learning & Development budget
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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