Hybrid Trade Marketing Analyst

at Fruki Bebidas

• Job title: Trade Marketing Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Canoas, Brasil

About the role

• Trade Marketing Analyst responsible for implementing market strategies and enhancing consumer experience at Fruki Bebidas in Canoas, Brazil.

Responsibilities

• Provide support to internal and external clients, answering questions and providing information about procedures, rules, and matters related to the trade marketing area;
• Create and/or propose improvements to internal department processes, as well as create/suggest sell-in and sell-out actions to improve sales performance, according to the customer's channel/activity;
• Plan the promotional calendar, breaking down trade marketing activities while assessing the department's annual budget, as well as other department projects aligned with commercial objectives and market needs;
• Monitor investments against the annual/monthly budget, ensuring funds are used rationally according to the allocated budget for the month;
• Guide the creative agency on planning requirements and the development of trade activation and point-of-sale materials;
• Provide technical guidance and support for developing and updating the execution guide according to channel/activity, interacting with other involved departments: merchandising and market intelligence;
• Propose new approaches, tools, and strategies to optimize Trade Marketing performance and increase the company's competitiveness;
• Ensure strategies are properly implemented at points of sale, optimizing product display, visual communication, and promotional materials.

Requirements

• Currently pursuing a Bachelor's degree in Marketing, Advertising, Business Administration, or related fields;
• Experience in Trade Marketing with fast-moving products, market information analysis, creation of materials and controls, planogramming, analysis and presentation of results, and sell-in and sell-out activities;
• Knowledge of Scanntech and/or Retail 360° is a plus;
• Advanced knowledge of Microsoft Office; an Excel test will be conducted;
• Valid Category B driver's license (CNH);
• Availability to work Monday to Thursday from 7:30 AM to 5:30 PM and Friday from 7:30 AM to 4:30 PM, with a 1-hour break.

Benefits

• Meal voucher (Vale Refeição);
• Food voucher (Vale Alimentação);
• Transportation voucher (Vale Transporte);
• Profit Sharing Program (PPR);
• Unimed health plan;
• Uniodonto dental plan;
• Complimentary life insurance;
• Scholarship program;
• Education assistance;
• Wellhub (Gympass);
• Employee support channel;
• Pharmacy discount program;
• Discounts on Fruki products;
• Partnerships with selected universities/colleges.