Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
Responsibilities
Own the overall marketing strategy, with a clear focus on driving ticket sales and attendance
Act as the day-to-day marketing lead for the client, guiding priorities and decision-making
Translate business goals into actionable marketing plans across channels
Lead integrated campaigns across media, creative, social, partnerships, and CRM
Partner closely with embedded creative/social lead to ensure strong, cohesive execution
Identify opportunities to grow the business, from new audiences to new revenue streams
Manage timelines, budgets, and priorities to keep work moving and aligned to impact
Analyze performance across channels and continuously optimize toward results
Lead key moments including launch, on-sale, and major promotional pushes
Build strong relationships with client stakeholders, operators, and partners
Requirements
Experience leading marketing for a live experience, attraction, sports, or entertainment brand
Strong understanding of how to drive demand and convert interest into ticket sales
Ability to connect strategy, creative, and media into a single, focused plan
Comfortable operating in a fast-moving, build-as-you-go environment
Strong communicator who can influence stakeholders and drive alignment
Highly accountable, with a bias toward action and ownership
Benefits
Salary: $105,000 per year
Health care plan (medical, dental, and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene
Job title
Account Lead – Embedded Marketing Director, Sports Attraction
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