Director of Marketing at Lindora, leading brand strategy and omni - channel campaigns in health and wellness. Responsible for franchise support and driving growth through marketing initiatives.
About the role
- Director of Consumer Bank Marketing responsible for innovative strategies and client engagement. Leading marketing efforts and analytics for robust business growth in consumer banking.
Responsibilities
- Develops innovative marketing strategies and plans designed to achieve line of business revenue targets and business growth objectives for the Consumer Bank
- Establishes effective relationships with partners as well as coaching and developing team members to maximize performance and drive engagement
- Leads high performing teams and marketing efforts for large-sized clients
- Oversees marketing strategy design, campaign execution, campaign delivery from end-to-end in partnership with multiple teams across the enterprise
- Responsible for marketing operations, inclusive of risk and control management and procedures, invoicing, forecasting, and managing a marketing budget
- Manages a broad team of Marketing Consultants, Marketing Managers and support roles
- Own retail marketing analytics, performance measurement, and reporting across all channels
- Build and scale advanced analytics capabilities, including attribution modeling, customer segmentation, cohort analysis, and predictive modeling
- Translate complex data into clear insights and recommendations for executive leadership and cross-functional teams
- Establish test-and-learn frameworks (A/B testing, experimentation) to continuously improve marketing effectiveness
Requirements
- Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
- Master's Degree in marketing, business, or related field or equivalent work experience (preferred)
- 10+ years of relevant work experience (required)
- Exceptional knowledge of traditional and digital creative marketing development process
- Proven ability to create effective marketing strategies and drive team execution in alignment with business goals
- Superior understanding of banking products and segment needs
- Proven ability to effectively manage multiple projects at once and prioritize delivery based on key objectives
- Exceptional attention to detail and accuracy
- Exceptional Oral & written communication skills
- Ability to manage broad teams in marketing planning, design and execution
- Hands-on experience with marketing analytics, attribution, and performance measurement
- Experience with forecasting, predictive analytics, and advanced segmentation
- Comfortable working with large, complex datasets and translating insights into business action
- Strategic thinker with strong commercial and financial acumen
- Ability to balance long-term strategy with hands-on execution in a fast-paced environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
- Professional development opportunities
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