Hybrid Lifecycle and Automation Manager

Posted 2 hours ago

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About the role

  • Lifecycle and Automation Manager enabling smarter use of energy at scale with Tibber. Join us to contribute in making energy transition happen with innovative marketing strategies.

Responsibilities

  • Define and maintain the end-to-end customer lifecycle across onboarding, activation, engagement, retention, up/cross-sell and winback
  • Own and evolve our lifecycle segmentation model to reflect our growing customer base
  • Use Braze to build, test and optimise automated journeys that drive feature adoption, retention and CLTV
  • Own the global onboarding automation setup, from first touchpoint through key activation milestones
  • Build proactive churn prevention and winback automations using behavioural signals and predictive scores
  • Run A/B and multivariate tests across lifecycle touchpoints to improve performance and guide decisions
  • Partner with local markets to align global lifecycle frameworks with local execution
  • Track and report on lifecycle performance across retention, churn reduction, reactivation and customer value
  • Improve workflows and output through AI tooling, experimentation and automation

Requirements

  • Solid experience in lifecycle marketing, CRM, retention, or a similar role in a subscription or recurring-revenue business
  • Hands-on experience with Braze and building automated customer journeys end-to-end
  • Strong experimentation skills, with the ability to use data and insights to improve performance
  • Commercially minded, with a clear understanding of retention, revenue and customer value
  • Comfortable using AI tools and applying predictive signals in segmentation and automation logic
  • Fluent in English, our working language. German, Dutch or Swedish is a plus

Benefits

  • Health insurance
  • Remote work options

Job title

Lifecycle and Automation Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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