Assistant Manager in Value Creation team delivering value for organisations across sectors. Analyzing data, coaching junior members, and leading client engagements with a focus on performance improvements.
About the role
- Manager for Media Strategy & Planning at GEICO driving strategy and media execution. Leading advertising across television, radio, digital, and social channels.
Responsibilities
- Build and maintain trust with the line of business Go To Market teams through partnership and collaboration.
- Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search.
- Ensure all media executions are aligned with strategy and campaign objectives.
- Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets.
- Lead team in strategic pivots based on business performance and custom media plans based on message.
- Help develop integrated media and marketing strategies and create a plan and vision that significantly impacts the brand and business.
- Coordinate with stakeholders to author and present best practices, POVs, and strategic planning guidelines.
- Provide thought leadership on marketplace trends and recommend investment opportunities.
- Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, competitive rates, and development of innovative programs.
- Partner with media analytics teams to measure impact of campaigns and continuously optimize; manage cross-functional test and learn agenda and readouts.
- Lead paid media planning process, directing media AOR to develop and execute national and local media buys; manage timelines, deliverables, and output.
- Manage national and local media budgets with key stakeholders.
Requirements
- 4 Year Degree Preferred
- 8 years of media experience.
- Media agency experience is a must, and client experience is a plus.
- Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
- Ability to lead cross-functional teams and deliver results
- Ability to balance multiple priorities and meet project deadlines
- Excellent oral and written communication skills; ability to lead presentations with executives
- Ability to solve problems both independently and as part of a team through a structured approach
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
- Self-starter personality who can operate with minimal supervision
- Availability to travel up to 25%.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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