Hybrid Copywriter

at Thinkingbox

• Job title: Copywriter
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Copywriter for a social-first digital marketing agency specializing in trends and internet culture. Crafting engaging content and brand voices across social, digital, and paid media.

Responsibilities

• Lead with social and culture
• Mine the internet, culture, and trends to spot moments where brands can authentically join or lead the conversation
• Be the online voice of our brands
• Develop and maintain distinct, consistent brand voices across social
• Concept and craft social-first ideas
• Develop campaign platforms, content series, and brand acts that start in social but can stretch into larger experiences and stories.
• Write scroll-stopping content
• Draft clever replies, humorous posts, meaningful lines, hooks, carousels, scripts, and short-form copy tailored to each platform’s behaviour and best practices.
• Collaborate with makers and managers
• Partner with Content Creators, Social Media Managers, Art Directors, and other Copywriters to create assets from idea to execution.
• Write high-performing paid ads
• Develop paid social and search copy (Google, Microsoft, Meta, LinkedIn, etc.) for e-commerce, awareness, B2B, and lead generation, balancing creativity with performance.
• Think SEO and discoverability
• Create SEO-conscious copy for blogs and landing pages that still feels human, on-brand, and engaging.
• Juggle multiple brands and projects
• Manage timelines, shifting priorities, and multiple briefs in a fast-moving, always-on environment.

Requirements

• 3-5+ years of professional experience with copy or content writing
• A genuine love of social culture, trends, and internet communities, and a clear point of view on how brands should show up there
• Post-Secondary education in a relevant field, such as English, Communications, Journalism, or Marketing
• Experience with critical thinking and high-level strategizing
• A strong portfolio of previous projects
• Prior agency experience is a plus
• Experience with Project Management software such as ClickUp and Forecast is a plus
• Experience writing paid search ads (Google and Microsoft ads) and paid social ads (Facebook, Instagram, Twitter, LinkedIn) for e-commerce, awareness, b2b, and lead generation

Benefits

• Equal Opportunity
• Creativity, growth and innovation encouraged