Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- B2B Marketing Campaign Specialist developing and optimizing marketing initiatives for leads capture and nurturing in B2B SaaS markets. Collaborating with sales and cross-functional teams for success.
Responsibilities
- Develop and execute integrated marketing campaigns tailored to business clients and industry verticals.
- Plan, launch, and manage multi-channel campaigns including email, digital, social media, advertising, PPC, and webinars.
- Collaborate with cross-functional teams such as sales, product, and creative to align campaign strategies with business objectives.
- Monitor, measure, and analyze campaign performance using analytics and KPIs to provide actionable insights and optimize results.
- Manage campaign budgets, resources, and timelines to ensure timely and effective delivery.
- Create compelling content and materials for marketing communications to engage B2B audiences.
- Stay updated with market trends, competitor activity, and best practices to inform future campaigns.
- Own end-to-end campaign development, coordination, optimization, and reporting.
- Analyze data and feedback to optimize targeting, messaging, and ROI for each campaign.
- Ensure brand consistency and compliance in all marketing materials and communications.
- Build and nurture business relationships through personalized campaign touchpoints.
- Support sales enablement by developing lead generation and nurturing strategies.
Requirements
- 3 to 5 years of experience in marketing automation and digital campaigns initiatives ideally in a B2B or SaaS company.
- Excellent knowledge of HubSpot CRM
- Strong experience in database management, segmentation, scoring, and A/B testing.
- Analytical and results-driven mindset, proactive, and able to suggest concrete optimizations.
- Comfortable working in data-driven environments and with reporting tools.
- Bilingual
- Experience in a tech company, SaaS, or consulting firm
- Excellent knowledge of HubSpot CRM and ideally Microsoft Dynamics
Benefits
- Integrated mental health & wellbeing support
- Vacation – starting at 3 weeks
- Wellness Days & Annual Giving Day – an extra to give back to yourself or your community
- Comprehensive medical and dental coverage
- End of the year, company-wide shut down for you to relax and recharge
- LinkedIn Learning License for upskilling & development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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