Senior Brand Manager at Nestlé leading marketing activities for assigned product group in Bangkok. Focusing on brand equity, innovation, and consumer engagement in FMCG sector.
About the role
- Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
Responsibilities
- Create and implement brand plans for White Claw across Off Trade and On Trade
- Support with brand events and activations along with PR and Influencer strategy
- Develop trade marketing plans across the retail landscape
- Work closely with field sales team to create & track distribution & visibility KPIs
Requirements
- 3+ years brand management / consumer marketing / trade marketing / related experience
- Understanding of FMCG Industry (Alcohol Industry experience preferred)
- Commercially astute with sound budget management experience
- Strong initiative & drive
- Analytical, strategic & ability to problem-solve
- Passion for building brands
- Strong communication & presentation skills
Benefits
- Cider & RTD Senior Brand Manager
- Hybrid work environment
- Engaging consumer & trade activations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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