Hybrid Events Marketing Manager

at The Real Deal

• Job title: Events Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $95,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Events Marketing Manager at The Real Deal generating awareness for real estate events portfolio. Driving attendance and contributing to new business growth in a hybrid role.

Responsibilities

• Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships
• Proactively analyze in-cycle campaigns using real-time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals.
• Take full ownership of all event websites to ensure a premium, conversion-focused customer experience that clearly articulates our events' value proposition.
• Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition.
• Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high-value principals and investors.
• Deliver the marketing plan to your direct manager and wider team for each event
• Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns
• Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes

Requirements

• At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent;
• An understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs.
• Expert experience with event registration, CMS, email marketing platforms (like Sailthru), and project management systems (like Asana).
• The ability to work collaboratively and cross-functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency.
• Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair.
• Experience with the test-learn-measure approach to rapidly validate marketing hypotheses.
• Experience analyzing results and situations, getting to solutions and making recommendations quickly.
• Ability to embrace and drive change in a high pace environment
• Excellent written and verbal communication, along with strong interpersonal skills

Benefits

• Equal opportunity employer
• Supports diversity and inclusion in the workplace