Hybrid Events Marketing Manager

Posted 1 hour ago

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About the role

  • Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships
  • Proactively analyze in-cycle campaigns using real-time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals.
  • Take full ownership of all event websites to ensure a premium, conversion-focused customer experience that clearly articulates our events' value proposition.
  • Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition.
  • Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high-value principals and investors.
  • Deliver the marketing plan to your direct manager and wider team for each event
  • Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns
  • Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes

Requirements

  • At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent;
  • An understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs.
  • Expert experience with event registration, CMS, email marketing platforms (like Sailthru), and project management systems (like Asana).
  • The ability to work collaboratively and cross-functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency.
  • Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair.
  • Experience with the test-learn-measure approach to rapidly validate marketing hypotheses.
  • Experience analyzing results and situations, getting to solutions and making recommendations quickly.
  • Ability to embrace and drive change in a high pace environment
  • Excellent written and verbal communication, along with strong interpersonal skills

Benefits

  • Equal opportunity employer
  • Supports diversity and inclusion in the workplace

Job title

Events Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$80,000 - $95,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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