Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships
Proactively analyze in-cycle campaigns using real-time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals.
Take full ownership of all event websites to ensure a premium, conversion-focused customer experience that clearly articulates our events' value proposition.
Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition.
Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high-value principals and investors.
Deliver the marketing plan to your direct manager and wider team for each event
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns
Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes
Requirements
At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent;
An understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs.
Expert experience with event registration, CMS, email marketing platforms (like Sailthru), and project management systems (like Asana).
The ability to work collaboratively and cross-functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency.
Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair.
Experience with the test-learn-measure approach to rapidly validate marketing hypotheses.
Experience analyzing results and situations, getting to solutions and making recommendations quickly.
Ability to embrace and drive change in a high pace environment
Excellent written and verbal communication, along with strong interpersonal skills
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