Marketing Manager responsible for Inbound Marketing and digital customer journeys using HubSpot. Seeking a skilled marketer with a strong B2B background in Germany.
About the role
- Trade Marketing Manager responsible for developing and executing strategies for modern trade in Mexico. Focused on brand objectives and sales growth through effective market plans.
Responsibilities
- Diseñar e implementar el plan anual de Trade Marketing específico para el canal moderno, alineado con los objetivos de la marca y de ventas.
- Crear y gestionar un calendario promocional robusto para el canal moderno, incluyendo activaciones, programas de fidelización con retailers, y materiales de soporte.
- Seguimiento y control de la proyección de volúmenes del canal moderno.
- Monitorear y analizar las métricas clave del canal moderno (ventas, inventarios, rotación, participación de mercado, efectividad de promociones), identificando áreas de oportunidad y riesgo.
- Administrar y controlar el presupuesto de Trade Marketing asignado al canal moderno.
Requirements
- 7 años de experiencia en área comercial, trade marketing o marketing en empresas de consumo.
- 3 años de experiencia con equipo a su cargo.
- Inglés avanzado
- Análisis y KPIs del canal moderno (SO, DOH, SI, ST, Nielsen, Kantar, ISCAM)
- Conocimiento financiero
- Marketing
- Ventas
- Control presupuestal
- Manejo de SAP y Nielsen
- Herramientas Microsoft
- Licenciatura en Marketing, Administración, Ingeniería Industrial o afín.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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