About the role

Sr. Sales Manager responsible for developing sales strategies in the cannabis industry. Leading a team while managing key wholesale accounts and building customer relationships.

Responsibilities

Develop, motivate, and engage Territory Sales Manager(s) in your assigned territory.
Own key accounts that represent significant Market Share to our wholesale business strategies.
Drive, develop, and execute strategic plans to achieve monthly and quarterly sales targets.
Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
Develop and launch a joint business planning program with partners, internal and external.
Execute Key (and strategic) Accounts Strategy at state level.
Create and communicate sales goals to ensure senior level executives are informed of the progress of those goals.
Understand and share industry-specific patterns, trends, and landscapes in the state.
Effectively communicate value propositions through presentations and proposals.
Report on forces that shift strategic directions of accounts and tactical budgets.
Maintain and report pipeline of sales to accurately forecast.
Work closely with Marketing, Planning, and Commercial partners to achieve sales goals and strategic objectives.
Attend conferences/trade shows and travel to visit partners, as needed.
Other duties as assigned.

Experience leading a team as a sales leader; including coaching and team development.
Cannabis experience highly preferred.
Bachelor’s degree preferred but not required.
A deep understanding of the market services/products in our industry and market.
Great communication and presentation skills.
Expert level interpersonal skills.
Ability to accurately forecast sales.
Leadership skills to manage all sales and account managers.
Strong Excel, Word, PowerPoint, and technical skills.
Capacity to mentor and coach people.
Ability to analyze data to find trends and problems.
Ability to travel 50%+.
Background Check Required.

Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
Employee Assistance Program (EAP) – Free, confidential support for mental health, financial planning, legal matters, and more.
Paid Parental Leave – Dedicated time to rest, recharge, and care for your growing family.
401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
Pet Insurance – Affordable coverage options to keep your pets healthy.
Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
Recognition Program – Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
Disability & Life Insurance – Company-paid protection for life’s unexpected moments.