Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
About the role
- Director of Product Marketing leading growth and demand within a high-growth cybersecurity firm. Overseeing marketing strategies and initiatives with a focus on lead generation and revenue impact.
Responsibilities
- Lead growth marketing strategy and execution across the full marketing funnel, focusing on conversion rate optimization, campaign performance, and measurable revenue impact.
- Own end-to-end campaign management and execution for product launches and key initiatives, including audience segmentation, channel strategy (SEO, paid media, email, webinars), and performance analysis.
- Drive content strategy and creation (e.g., case studies, white papers, blog posts, web copy) that translates complex technical capabilities into compelling, differentiated value propositions for target personas.
- Manage marketing data integrity and performance reporting, utilizing attribution modeling and marketing automation platforms (e.g., Hubspot, Salesforce) to derive actionable insights and optimize lead quality.
- Collaborate cross-functionally with Product, Sales, and Customer Success to support Go-To-Market (GTM) strategy and ensure marketing initiatives directly support sales and expansion goals.
- Execute and rigorously track KPIs, specifically measuring impact through metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline contribution.
- Act as the primary subject matter expert for Tenex.ai's products, owning the competitive intelligence and internal enablement necessary for sales and BDR teams.
Requirements
- 5-7+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred).
- Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth.
- Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials.
- Expertise in marketing data management, reporting, and attribution modeling, with proficiency in enablement technologies (e.g., Hubspot, SalesForce).
- Experience collaborating with or managing BDR/SDR functions to optimize lead qualification and hand-off.
- Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance.
- Outstanding communication, presentation, and cross-functional collaboration skills.
Benefits
- Competitive salary and benefits package
- A culture of growth and development, with opportunities to expand your knowledge in AI, cybersecurity, and emerging technologies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Technical Product Marketing Manager at commercetools leading positioning and messaging for the commercetools Platform and AI products.
Lead go - to - market strategy for commercetools' Platform while understanding technical AI integrations. Collaborate with Product, Engineering, and GTM teams to drive innovation in commerce.
Senior Technical Product Marketing Manager leading AI positioning and go - to - market strategy for the commercetools Platform. Working closely with Product and Engineering on AI - powered capabilities and integration.
Product Marketing role at Clay building strategy and executing campaigns with tech partnerships. Driving co - marketing efforts that leverage integrations as a competitive advantage.
Global GTM Programs Director defining and executing go - to - market strategies for Arrow ECS portfolio across EMEA and the US. Leading development of sales plays and vendor partnerships to drive revenue growth.
GTM Strategy & Operations Lead overseeing the design and execution of Plaid’s Variable Incentives Programs across all GTM roles. Collaborating with stakeholders to optimize effectiveness and business performance.
Product Marketing Manager responsible for defining marketing strategies and product positioning for HyperDev's educational technology solutions in a hybrid work environment.
Product Marketing Lead at HyperDev responsible for guiding marketing strategies. Overseeing go - to - market plans and ensuring successful product positioning in education technology.
Head of Sales & GTM responsible for building a revenue engine at a venture capital startup. Leading commercial strategy and managing senior account executives in a fast - paced environment.