Marketing Manager leading local marketing activities for AddSecure's IoT solutions in the UK. Driving campaigns and supporting growth in the B2B market with a customer - centric approach.
About the role
- Vice President of Marketing responsible for overall strategic direction and management of TEDCO’s marketing strategies. Positioning TEDCO and its offerings within Maryland’s innovation ecosystem with integrated marketing initiatives.
Responsibilities
- Lead TEDCO’s enterprise-wide marketing strategy, building brand awareness and strengthening market positioning for TEDCO and its various programs
- Develop and execute integrated go-to-market strategies aligned with TEDCO’s mission, organizational priorities, and ecosystem growth goals
- Translate complex technology, innovation, and economic development initiatives into clear, compelling messaging and market-facing strategies
- Identify opportunities to expand TEDCO’s visibility, stakeholder engagement, and program participation across key audiences
- Lead brand strategy, messaging, and communications efforts that enhance TEDCO’s reputation and presence among entrepreneurs, investors, corporate partners, public agencies, and other stakeholders
- Oversee integrated communications across digital, media, events, content, and stakeholder engagement channels
- Elevate TEDCO’s thought leadership through strategic storytelling, executive visibility, and coordinated campaigns that highlight impact, innovation, and ecosystem value
- Ensure messaging is consistent, audience-centered, and aligned with TEDCO’s strategic priorities
- Partner with executive leadership and finance to align marketing strategy with growth objectives, program performance, and revenue-related goals
- Support revenue-generating initiatives through customer acquisition, stakeholder engagement, program commercialization, sponsorship strategy, and market expansion efforts
- Help shape pricing, value proposition, and market segmentation strategies to enhance program uptake, participation, and long-term sustainability
- Use data and market insight to identify emerging opportunities, strengthen value delivery, and improve performance
- Build and manage high-impact partnerships with corporations, government agencies, universities, investors, and ecosystem stakeholders to expand TEDCO’s reach and influence
- Develop strategic alliances and collaborative initiatives that support TEDCO’s role as a leader within Maryland’s innovation ecosystem
- Represent TEDCO externally as a key voice within technology, entrepreneurship, and economic development communities
- Lead the strategy, execution, and growth of TEDCO’s annual Expo event, including positioning, programming, sponsorship development, stakeholder engagement, and overall event performance
- Leverage major events and convenings to strengthen TEDCO’s brand, deepen relationships, generate engagement, and showcase innovation across the ecosystem
- Establish and monitor KPIs and performance metrics across marketing, communications, events, stakeholder engagement, and related growth initiatives
- Leverage CRM systems, analytics, and reporting tools to inform decision-making, improve campaign effectiveness, and enhance forecasting and performance visibility
- Provide data, insights, dashboards, and presentations in preparation for executive leadership discussions and Board of Directors meetings
- Assess performance trends and recommend strategic adjustments to improve reach, engagement, market penetration, and organizational impact
- Lead, develop, and mentor a high-performing marketing and communications team
- Provide general work direction to team members, establish SMART goals, conduct regular feedback sessions, and complete the mid-year and annual performance appraisal process
- Foster a culture of accountability, collaboration, innovation, and continuous improvement
- Support cross-functional alignment with program, operations, finance, and executive leadership teams to ensure coordinated execution of enterprise priorities
- Directly, or through team members, participate in the onboarding of new TEDCO staff as appropriate
- Contribute to enterprise strategy, planning, and decision-making in support of TEDCO’s mission and long-term growth
- Facilitate meetings with 1TEDCO to familiarize staff with marketing initiatives, gather insights, and strengthen internal alignment
- Support Board engagement through strategic updates, presentations, and reporting
- Travel domestically, as required
Requirements
- Master’s degree in business, or related discipline preferred
- Minimum of 10–15 years of progressive leadership experience in marketing, growth strategy, market development, communications, or related executive roles
- Demonstrated success in driving revenue-aligned growth, customer acquisition, engagement, and brand positioning initiatives
- Proven experience in developing and executing go-to-market strategies and building strategic partnerships across public and private sector stakeholders
- Strong experience leading market-facing initiatives in complex, mission-driven, innovation-focused, or ecosystem-based organizations
- Experience overseeing major events, strategic convenings, sponsorships, or commercialization efforts preferred
- Strong analytical, planning, and performance management skills
- Experience using CRM systems, data, and performance metrics to drive decision-making and organizational effectiveness
- Demonstrated leadership skills, including the ability to influence, lead, negotiate, and delegate
- Demonstrated ability to build, develop, and foster relationships internally and externally
- Excellent verbal and written communication skills
- Exceptional presentation skills
- Team-oriented and open to collaborative decision-making
- Ability to handle multiple, sometimes competing priorities effectively
- Strategic, creative thinker with the ability to maintain composure and professionalism under pressure
- Demonstrated competency in working with diverse cultures and audiences, and in developing messaging that resonates with broad groups while being sensitive to cultural differences and sensitivities.
Benefits
- company-paid life insurance
- short-term disability
- long-term disability
- medical insurance
- dental insurance
- vision insurance
- self-directed 401(K) plan with company match
- pension/profit-sharing plan
- PTO
- holidays
- sick leave
- educational assistance
- wellness stipend
- other benefits
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