Hybrid Director – Strategy, Marketing Campaign Performance

at Tecsys Inc.

• Job title: Director – Strategy, Marketing Campaign Performance
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Montreal, Canada

About the role

• Director of Marketing Campaigns strategy at Tecsys overseeing B2B marketing effectiveness. Responsible for measurable results in lead generation and marketing performance management.

Responsibilities

• Define the long-term vision, strategic framework, and success criteria for Tecsys’ marketing campaigns.
• Translate company and marketing objectives into measurable campaign goals.
• Establish guidelines for inbound/outbound mix, audience strategy, and channel selection.
• Define standards for campaign planning, launch, measurement, and evaluation.
• Develop the ABM (Account-Based Marketing) strategy for account segments.
• Define a multichannel engagement system covering awareness, intent, pipeline, and conversion.
• Integrate brand building and lead generation into a coherent approach.
• Ensure events, digital programs, content, and partner activities are part of a unified system.
• Define the strategic role of partner marketing within the campaign architecture.
• Define the campaign performance model (ROI, conversion, pipeline, revenue).
• Implement a regular performance tracking cadence.
• Translate analysis into concrete actions.
• Present results during marketing QBRs.
• Measure success by contribution to pipeline and revenue, not only by lead volume.
• Analyze effectiveness across the full buying cycle.
• Use intent and engagement data to refine strategy.
• Coach and develop campaign owners/managers.
• Define clear roles and success metrics.
• Create a performance- and data-driven culture.
• Identify skill or process gaps and remediate them.
• Serve as a strategic coach to the team.
• Oversee the partner marketing function.
• Collaborate with Product Marketing, Digital Marketing, Sales, SDRs, Customer Success, and PR/Events teams.
• Provide clear strategic direction.
• Ensure strong support for the commercial/sales teams.
• Participate in executive discussions.
• Work with Digital and SDR teams to improve pipeline generation.
• Align event strategy with campaign strategy.
• Align direct and partner marketing with GTM objectives.
• Oversee budgets and priorities.
• Evaluate campaign ROI.
• Manage agencies and vendors.
• Reallocate or stop underperforming campaigns.
• Monitor marketing trends and buyer behavior.
• Run strategic experiments.
• Launch initiatives to improve marketing effectiveness.

Requirements

• Bachelor’s or master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of B2B marketing experience, with demonstrated leadership in campaign strategy, performance management, or demand generation.
• Proven track record of defining strategic direction and delivering measurable, repeatable results at scale.
• Strong experience in team management, mentoring senior managers, and building high-performing teams.
• Deep expertise in marketing KPIs, pipeline contribution, and ROI analysis.
• Ability to translate complex strategies into clear objectives, operating models, and decision frameworks.
• Experience collaborating with sales teams and senior leaders on goal setting, planning, and performance reviews.
• Excellent executive communication skills with the credibility to influence diverse stakeholders.
• Experience managing or influencing significant marketing investments and resource allocation decisions.
• Demonstrated ABM expertise, including 1:many programs across 300–500 accounts, intent-based segmentation, and workflow design.
• Pipeline-focused and brand-aware approach that prioritizes sustained engagement, brand preference, and revenue impact over short-term lead volume.