Director of Marketing Campaigns strategy at Tecsys overseeing B2B marketing effectiveness. Responsible for measurable results in lead generation and marketing performance management.
About the role
- Assistant Marketing Digital at Brasseries Kronenbourg focusing on digital ecosystems and SEO optimization. Collaborating with the marketing team to enhance brand visibility across platforms.
Responsibilities
- Within the Marketing Department, you will join the Media & Digital team responsible for the performance and development of the brands' digital ecosystems: media, websites, social channels, CRM.
- Your main mission will be to optimize the visibility and traffic of the brands' digital ecosystem (websites, social media pages, MR, ...).
- Ensure content updates on brand websites to maintain site visibility and improve organic traffic acquisition.
- Track the performance of the websites' ecosystem (audience — page indexing in search engines) using web analytics tools and external providers.
- Produce (or coordinate the production of) marketing content (visuals and copy) to showcase products and brand news, aligned with SEO.
- Ensure compliance of personal data processing in coordination with the regulatory team; implement Carlsberg Group guidelines and report to global teams.
Requirements
- You are currently studying at Bac+4/5 level (university or business/engineering school) and ideally preparing a diploma in Digital Marketing.
- You already have marketing experience including digital tasks (website, social networks, activations or media) on the client/brand side (preferably in FMCG).
- You are familiar with the Digital Marketing environment (Media, Social, CRM) and have initial hands-on experience (SEO experience is a plus).
- You have knowledge of marketing strategies and digital consumer behavior, and you are proficient in data analysis.
- You have developed a creative, proactive and analytical mindset in a marketing context during your previous internships.
Benefits
- 50% reimbursement of the Pass Navigo (transport pass).
- One day of telework per week from the second month, subject to the tutor's agreement.
- Events and activities within the interns and work-study community.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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