Hybrid Marketing Lead

at ICEYE

• Job title: Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Remote Sensing
• Location requirements: Hybrid, Berlin, Germany

About the role

• Marketing Lead defining and owning Germany's marketing strategy and narrative for ICEYE. Translating complex products into clear value propositions for diverse audiences in Germany.

Responsibilities

• Define and own the German marketing & communications strategy and narrative, aligned with ICEYE’s global positioning and product strategy.
• Translate complex technical and AI-driven products into compelling stories and clear value propositions for German audiences (defence, government, infrastructure, industry).
• Build and execute GTM plans for product launches, solution rollouts and local partnerships to generate demand, support sales and enable channel partners in Germany.
• Create high-quality content across formats: presentations, case studies, white papers, technical narratives, thought leadership, website copy, social and multimedia.
• Create brand awareness in Germany - visual and verbal identity execution - ensuring strict adherence to central marketing brand guidelines and templates.
• Manage PR, media relations, and external agencies (PR, design, events); act as the local spokesperson and media contact when agreed with the Country CEO.
• Plan and run events, demos, industry days and customer workshops (including live demos), and coordinate participation at national trade shows and conferences.
• Measure and report marketing performance (pipeline contribution, leads, engagement, brand metrics) and iterate based on data.
• Coordinate tightly with central marketing for global campaigns, asset-sharing, approvals, and cross-market initiatives; ensure local plans meet compliance and export control constraints where applicable.
• Establish local processes: budget management, agency RFPs, vendor contracts, and workflow to scale the function.

Requirements

• Must haves:
• Located and based in Berlin. Able to work on site and represent ICEYE in local meetings and events.
• 6+ years’ marketing experience, with at least 3+ years owning B2B technology/defence/space/AI marketing or product marketing in high-complexity technical sectors.
• Deep fluency in AI concepts and the ability to position AI-enabled products credibly for technical and executive audiences.
• Proven experience in go-to-market planning and execution (launches, demand generation, sales enablement).
• Strong storytelling and narrative skills: able to craft messages for technical decision-makers, procurement, and public audiences.
• Hands-on design appreciation and capability to produce or direct high-quality creative assets (presentations, decks, visual storytelling); experience working with design teams or agencies.
• Excellent written and spoken German and English. Ability to write clear technical narratives in both languages.
• Experience managing agencies (PR, design, lobbying) and external stakeholders; comfortable being the primary contact while coordinating with central teams.
• Data-driven: experience with marketing analytics, pipeline reporting and KPIs to demonstrate ROI.
• Self-starter and operator: able to set priorities, execute independently, and build processes from scratch while working cross-functionally.
• Nice to haves:
• Background in defence, geospatial intelligence, space, remote sensing, or adjacent sectors.
• Experience with government procurement cycles and public sector communications in Germany.
• Existing network of German trade media contacts, industry bodies, or relevant associations.
• Familiarity with export control and compliance constraints when marketing dual-use technologies.

Benefits

• Our benefits are designed to support your health and wellbeing—at work and beyond. We keep improving them based on employee feedback, and offerings vary by location. Talent Acquisition will confirm what applies for this role and location during the process.
• Our Commitment to Diversity, Equity, and InclusionWe want ICEYE to be a place where people can be themselves and do great work. Different backgrounds and perspectives make us stronger, which is why we work to create an environment where people feel included, respected, and able to speak up. Whatever your background, we want you to bring your authentic self to the table.
• We’re committed to fair, inclusive hiring and equal opportunity. Everyone is welcome to apply. If you need any adjustments or support during the recruitment process, tell us—we’ll do our best to help.