Hybrid Apparel Marketing Manager

at Team Liquid

• Job title: Apparel Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Apparel Marketing Manager at Team Liquid, focusing on marketing campaigns and community engagement for their apparel brand. Ideal for creative individuals with an interest in anime culture.

Responsibilities

• Develop seasonal marketing campaigns that promote apparel launches and strengthen brand storytelling.
• Create mood boards and visual direction that translate brand concepts into marketing assets.
• Define marketing assets required across channels, including paid media advertisements, social content, and campaign visuals.
• Coordinate production logistics for content shoots and represent the apparel team during production.
• Ensure garments are styled accurately and that campaign assets meet brand quality standards.
• Coordinate apparel-related events such as pop-ups and collection launches.
• Work with the Internal Talent Team to coordinate creator participation in apparel campaigns.
• Ensure creators receive the appropriate products on schedule and align with campaign posting timelines.
• Identify emerging creators whose audiences align with the apparel brand aesthetic.
• Work with social media teams on engagement-focused campaigns.
• Contribute to email and SMS marketing initiatives by coordinating copy and creative.
• Monitor fashion, anime culture, and digital trends to inform campaign direction.
• Coordinate marketing initiatives across the Design, Growth, and Talent teams.
• Manage marketing budgets carefully and monitor campaign costs.
• Review campaign performance metrics to identify which creative approaches are performing effectively.

Requirements

• 2–4 years of experience in apparel marketing, fashion marketing, or consumer brand marketing.
• Strong visual literacy and the ability to communicate creative concepts through tools such as Canva, Figma, or Adobe Creative Suite.
• Familiarity with digital marketing platforms such as Meta Ads or TikTok Ads.
• Strong interest in anime culture and familiarity with how anime aesthetics intersect with fashion and apparel branding.
• Demonstrated strengths in creative thinking, team communication skills, results orientation, and strategic judgment.

Benefits

• Flexible work arrangements