Marketing Specialist responsible for regulatory communications for Medi - Cal and commercial health plans. Collaborating with marketing and corporate departments to support strategic initiatives.
About the role
- Global Marketing Manager at ViiV Healthcare managing the global launch of a new PrEP medication. Collaborating with local markets and stakeholders to drive impactful marketing strategies.
Responsibilities
- Deliver core campaign materials for global product launch (including e-detail creation)
- Ensure campaign materials are strategically aligned to brand objectives and optimised for multichannel delivery, driving measurable impact across traditional and digital touchpoints
- Drive omnichannel and digital excellence through the development and execution of omnichannel and digital marketing strategies tailored to customer journey stages and segments
- Leverage digital platforms to create cohesive and impactful HCP experiences, ensuring alignment with the brand strategy and business plan
- Partner with local operating companies (LOCs) to co-create appropriate marketing assets and ensure successful localisation
- Utilise relationships to ensure LOCs are aligning to brand strategy and remain focused on driving success of launch through key tactics
- Partner closely with medical and other stakeholders on core tactics such as speaker decks, congress materials, and other brand assets ensuring integration across all channels and platforms
- Assess opportunities for continuous improvement of marketing tactics and processes, by leveraging insights from market research
- Adapt strategies and refine digital campaigns to ensure relevance, effectiveness, and improved customer experiences
- Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity
- Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimised customer engagements
Requirements
- Bachelor’s degree or equivalent experience
- Launch experience (from T-18 to T+6)
- Significant marketing experience in pharmaceutical industry in a local, regional or global environment
- Experience working with creative agencies and managing marketing campaigns
- Strong communication skills, with the ability to influence and collaborate across teams
- Proven ability to manage complex projects and deliver results in a fast-paced environment
Benefits
- GSK employee benefits
- Inclusive culture promoting diversity and belonging
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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