Marketing Specialist responsible for regulatory communications for Medi - Cal and commercial health plans. Collaborating with marketing and corporate departments to support strategic initiatives.
About the role
- VP of Marketing Automation Solutions leading marketing automation capabilities for client growth at Bold Orange. Overseeing platforms like Salesforce Marketing Cloud, HubSpot, and Braze.
Responsibilities
- Lead a team of architects, engineers, and campaign managers to deliver end-to-end solutions that empower client growth and engagement
- Engage with clients, translate their growth needs into solutions, and collaborate closely with cross-functional teams to deliver solutions that help achieve optimal customer experiences
- Serve as the senior technology voice for client engagements - translating needs into technical roadmaps and scalable solutions.
- Act as a trusted advisor for marketing automation strategy, platform selection, and innovation.
- Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution.
- Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns
Requirements
- 10+ years of professional experience in a client-facing Salesforce technology role. Marketing Automation delivery experience required. Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud
- Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
- Preferred expertise in HubSpot and Braze
- Proven communicator that drives clarity, consistency, and quality
- Ability to thrive in a highly collaborative, fast-paced environment where the nature of the work can be variable, but the client focus never waivers
- Analytic mindset and problem-solving skills
- Exceptional client-facing and internal interpersonal skills. Self-starter, driven
- In-depth knowledge of Agile methodologies and frameworks
- Innately curious, solution oriented, and happy to dig in whenever called upon
- Experience scoping medium-large complexity Salesforce, HubSpot, and Braze projects
- Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
Benefits
- Medical, dental, and vision insurance
- Virtual mental health support
- Health Savings and Flexible Spending Accounts (including dependent care)
- Infertility and critical illness benefits
- 401(k) with generous 6–10% employer contribution
- Paid parental leave
- Tuition reimbursement
- Free parking and commuter support
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