Marketing Specialist responsible for regulatory communications for Medi - Cal and commercial health plans. Collaborating with marketing and corporate departments to support strategic initiatives.
About the role
- Marketing Performance Strategist defining measurement frameworks and performance strategies at Fortidia US. Partnering with IT, Finance, and franchise teams to drive marketing investments.
Responsibilities
- Define how we measure success across all brands (AlphaGraphics, PostNet, World Options)
- Surface insights that shape investment decisions
- Partner closely with IT, Finance, external agencies, and franchise-facing teams
- Create attribution models that connect marketing activity to franchise-level revenue
- Establish KPI hierarchy and create reporting cadences
- Mine historical performance to deliver strategic briefings that shape marketing investment decisions
- Track every active program with defined success criteria and measurement plans
- Coach team members on shifting from activity reporting to outcome-based accountability
Requirements
- 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
- Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
- Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
- Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
- Ability to distill complex data into compelling narratives for executive and non-technical audiences
- Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
- Collaborative spirit, with appreciation of diverse perspectives
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
Job title
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Experience level
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Degree requirement
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