Commercial Strategy Lead managing pricing and market intelligence initiatives for DelfinGroup, a Baltic fintech company. Supporting the Lithuanian lending market and collaborating with country leadership.
About the role
- Senior Marketing Manager responsible for growth engine bridging Taster's digital and partner success. Focused on loyalty, platform marketing, and local marketing execution.
Responsibilities
- Own the growth engine for Taster, bridging digital presence and restaurant success.
- Design, launch, and manage a cross-brand loyalty program.
- Act as the primary lead for relationships with delivery platforms for visibility.
- Develop Local Marketing toolkits enabling franchise partners to drive footfall.
- Partner with Head of Brands to craft a 12-month marketing calendar.
- Design and execute high-performance paid media campaigns across various platforms.
Requirements
- 5+ years in Marketing or Growth roles, specifically within FoodTech, QSR or Marketplace environments.
- Proven track record of building or managing customer loyalty programs and retention funnels.
- Deep understanding of marketplaces dynamics; the Deliveroo/UberEats/Just Eat ecosystems.
- Understanding of unit economics, CAC/LTV, and impact on P&L.
- Fluent in English and French (required).
- Proficient in CRM tools (e.g., Braze, Klaviyo), analytics (Looker, Excel).
Benefits
- Flexible work / remote 50%
- Quarterly bonus scheme
- Referral bonus
- 2 mental health first raiders trained both in Paris and London
- Wellness Calendar
- Regular Taster's events to celebrate
- Fruits every week
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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