Growth Development Representative focusing on inbound marketing follow - up at CrowdStrike. Driving strategic use cases for a successful career in cybersecurity sales and marketing.
About the role
- Founding Growth Marketer responsible for driving user acquisition and brand awareness for AI video agents at Anam. Collaborating cross-functionally with product and sales teams to build a growth engine.
Responsibilities
- Design and execute a multi-channel growth strategy that drives brand awareness, website visitors, sign-ups, and MQLs.
- Deep audience development - what resonates and doesn’t, where target personas show up, and how to position products for them.
- Plan and orchestrate launches and campaigns that amplify new features, updates, and company milestones.
- Stand up and test channels including SEO, paid search/social, content, and partner co-marketing.
- Lead rapid experimentation - defining hypotheses, setting up measurement frameworks (e.g., PostHog), and translating insights into repeatable playbooks.
- Partner with engineering and revops teams to optimize funnel performance, attribution, and automation.
Requirements
- Proven track record in building awareness and acquisition channels with measurable results.
- Deep audience intuition - where they are, what resonates, and how to position effectively.
- Proven success in articulating product value to drive paid user acquisition.
- Strong copywriting and narrative development across channels.
- Analytical and technical acumen across experimentation, analytics, and automation tools.
- Entrepreneurial mindset with the ability to execute zero-to-one initiatives and deliver scalable results.
- Excellent cross-functional communication and project management skills.
Benefits
- Competitive salary with generous founding equity
- High autonomy, real impact, and the chance to define how Anam reaches and grows its audience
- Flexible time-off
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